Hello Peaches, Happy New Month. January’s ‘drought’ had clearly drained me. I couldn’t afford to think. My new blog post is on the candid conversations event that I attended this Tuesday. It was an enlightening moment for me. I am grateful to my dear friend Ibtisam (Hijabeefied) for informing me about the candid conversations event which we attended together with Farhana Oberson (let’s empower each other, shall we?). Candid conversations is a woman exclusive event birthed by Patokelo with an aim to help women in Kenya build their businesses/ brands offering entrepreneurial ideas through raw, motivational, and inspirational conversations. A panel of phenomenal women being their authentic self, publicly sharing their personal stories inspiring and motivating women to get out of their comfort zones by harnessing the collective energy of women uplifting fellow women to achieve their goals and build their businesses/brands. The candid conversations was with social media experts: This is Ess, Sowairina, Connie Alluoch, Muthoni Njoba, The official Sonal Maherali, Craving Yellow, and many others. I felt honored to be in the same room with all these fierce women.
The event was scheduled to start at 6:00 p.m. – 9:00 p.m. at Capital Club in Westlands. Upon arrival, we were directed to sign in the guest list form with our contact details and then ushered in for refreshments and for us to get an opportunity to network before the event commenced.
A few minutes later, we were called in for the candid conversations.
Renee Ngamau (Speaker, Capital FM Presenter, Life and Business Strategist) was the MC for the event. She warmly welcomed us with a short therapy session to keep us alert, guiding us through the marvelous event.
Patricia Okelo showcased her book – A candid handbook for women doing business. Her goal is not only to promote and enhance gender equality, but also career and business advancements among women in business in Kenya. The struggle usually comes where women run businesses or work yet socially recognized as nurturers of the home.
“Although we’re advancing in the workplace and in business, our role as nurturers doesn’t change.” Patricia Okelo.
Fundamentally, the book encourages women in businesses to be part of the economic growth of the country like men do, without neglecting their household roles; women are the integral part of the society. Moreover, addressing issues and challenges that women in business face. Giving us tips and entrepreneurial ideas on how to strategize our businesses/brands and monetizing our social media presence. It’s a brilliant initiative for women to pursue their palpable passion with full dedication.
“I always believe that one woman’s success can only help another woman’s success.” Gloria Vanderbilt.
Sonal Maherali (luxury blogger) talked about her passion for luxury. Her main aspiration is to remove the Asian cultural stigma that puts women down instead of uplifting the girl child. She runs a luxury page on Instagram and YouTube and confesses her addiction to shoes (Shoe Queen). Listening to her bold fierce talks gives you confidence to go out there and pursue your dreams without anyone’s validation.
Sharon Mundia (This_is_Ess) is a Kenyan Lifestyle Blogger and YouTuber who’s come a long way to motivate and inspire young girls to join the blogging and influencer world which is currently growing in Kenya. I was in her candid conversations circle, therefore, I learnt a lot from her with regard to the lifestyle blogging tips. According to Sharon, it takes a lot of courage, hard work, dedication and passion to thrive in the blogging world as some of the challenges faced are harsh judgments, invasion of personal space, the anxiety of keeping up with brands, and losing yourself in the process. She advises young women out there to stand for what they believe in and reject any sort of business offers that do not align with their principles. It shouldn’t be about the money, but the brand’s ethics. We have to create a niche we are comfortable with, without feeling the need to conform ourselves to people’s expectations as every group has its audience. Most importantly, do not post content for the sake of being consistent but post only when you are most inspired. Truthfully, you can’t please everyone and that’s okay.
Furthermore, newer social media tools like paid sponsorships, promotional ads, live, and polls, give online brands a much easier platform for recognition and engagement with their followers online thus every brand should utilize them and maximize on their usage. Additionally, she encouraged us to learn to use the trendiest social media platforms like Instagram and YouTube where majority of millennials gravitate toward because chances of getting recognition are higher than in an abandoned one with less users.
Muthoni Njoba is a Professional Make-Up Artist and YouTuber; The first Kenyan Make-Up Artist to be assigned as the lead Brand Ambassador of an International cosmetic brand Maybelline New York Kenya. I learnt from her inspirational conversation that you have to be ambitious and push forward till you achieve your goals. The road to success is not easy but giving up should not be an option; we have to grab the world by the lapels if we badly need success. She advises young women to start small businesses with little resources like how she started off as a self taught freelance makeup artist and slowly but gradually you’ll get there. More also, she advises young women to practice self love. Never victimize yourself in any situation or give into your insecurities. We need to build confidence in ourselves.
Connie Alluoch is an award winning fashion stylist in Kenya. Through her candid talk, she taught us that we have to find the right tactics for our businesses. That we should be aware of our business progress (stats, followers, sales, e.t.c.) and find ways to grow in a way that’ll attract and satisfy your target audience / followers / clients by developing approaches that are more responsive to their needs. Therefore, learn your audience, change your road-map in your business approach if your current one isn’t working, find solutions, and hone in the solutions over time.
Grace Sowairina is a fashionable media personality and Vivo Activewear Ambassador supporting single mothers like herself. Her inspirational conversation taught us the essence of being in touch with our spiritual self. She talked passionately about her love for vivo activewear which is a go-to store for chic, quality and affordable clothes & accessories. It’s majorly popular for offering tailor-fit stylish clothes that complement the modern African women of all sizes, courtesy of Wandia Gichuru; Co-Founder and Managing Director of Vivo Activewear.
Tabitha (Craving Yellow) – Natural hair Blogger and YouTuber – also took us through her natural hair journey promoting self love & care, persistence and patience.
The phenomenal women in the room showed a great deal of compassion to the rest of us who were new to the event hence nobody had the fear of being bludgeoned through their personal confidential candid talks inspiring women to thrive, and unleash the wonder woman in us.
We left with our goody bags filled with amazing dried Mango fruit I couldn’t stop munching from Azuri, delicious chilli from Rizichiskitchen , and green tea from Stir Me Tea which i’m still yet to try.
In a nutshell, the candid conversations circle is a repository of women empowerment which offer young girls and women in business entrepreneurial insights and female role models to look up to; courtesy of Patricia Okelo. I left feeling more inspired and motivated than I have ever been. Also, because I met and engaged with my all time favorite blogger Sharon Mundia a.k.a This_is_Ess in the candid conversations circle. I feel like I can stop blogging now, ‘I made it’! Haha I kid. ♥️
Lippie: Fenty Beauty Stunna Lip Paint
Shoes: Backyard Shoez
Photo Credits: Kimachianator